Working for Good
Making a Difference While Making a Living
By: Jeff Klein
Published: September 1, 2009
Format: Paperback, 264 pages
ISBN-10: 1591797268
ISBN-13: 978-1591797265
Publisher: Sounds True, Incorporated
"This book is about the life we choose to create for ourselves within our work, the businesses we bring to life, and how we relate to ourselves and each other in the process", writes entrepreneur and CEO of Working For Good, Jeff Klein, in his visionary and personal integrity based book Working for Good: Making a Difference While Making a Living. The author describes how a business based on personal values and self actualization will not only be a force for positive social change in the world, but be a very profitable company as well.
Jeff Klein understands that a socially conscious business will provide the deepest personal commitment and motivation for the entrepreneur, the employees, the customers, and the entire community. For the author, a business is not a separate entity from the life of the entrepreneur and everyone connected to the company, but is an integral part of the internal and external worlds.
The author presents the alternative business model of the conscious entrepreneur, whose guiding principles are unshakeable social commitment, personal relationships, and strong ethical core values. With this total personal awareness, and sense of self actualization determined to make a real difference in the world, and to improve people's lives, a business will be highly successful. At the same time, like minded people of integrity will flock to support the company and its values.
Jeff Klein (photo left) recognizes that establishing an entirely fresh approach to business, based on integrity and self actualization requires a complete personal commitment to social chage and personal relationships. To enrich the entrepreneur's understanding of their own personal vision, he shares a guide to understanding one's own personality and values. The author also offers a series of empowering exercises to establish a sense of inner peace and strength of conviction.
Jeff Klein presents a complete blueprint for building an authentic business based on values to engage in social change. The social change values offered by the author are as follows:
* Awareness
* Embodiment
* Connection
* Collaboration
* *Integration
* Return
For me, the power of the book is how Jeff Klein combines a comprehensive road map for establishing a business rooted in social change, with the practical steps and personal exercises necessary to make the company a successful force for good. The author presents a tremendous guide book to building a business based on integrity, ethics, and social values.. Instead of the now outmoded idea that business and personal principles are parts of two separate worlds, Jeff Klein demonstrates conclusively that that values and business success are fully integrated and entwined.
The holistic conscious entrepreneurial model represents a collaborative approach that moves past the idea that people, actions, and events are separatee and apart. Instead, Jeff Klein creates an entire business ecosystem where every element has an impact on everything else. The author includes an important series of self evaluation and energy building exercises that enhance the entrepreneur's personal well being, and provide actualization to a success filled business based on values.
I highly recommend the deeply personal and globally empowering book Working for Good: Making a Difference While Making a Living by Jeff Klein, to any current or future entrepreneurs seeking a clear and concise guide to building a socially conscious company based on living one's deepest personal values. This book demonstrates that it's not only possible, but indeed preferable, to build a successful and profitable company that will change the world for the benefit of everyone.
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